Blockbuster has been advertising globally to show how they are better than their competitors Netflix’s and red box. Blockbuster is also advertising to let customers know even though they are struggling they are still open. One advertising campaign blockbuster has is that they get movies 28 days before their competitors and how they have multi channel entertainment. Blockbuster is using a new tagline to catch their customer’s interest which is less waiting more watching. Blockbuster has also had an in store call of duty tournament and let people join to play and gave away prices and offered low prices on their products to attract more customers. Blockbuster has aligned with several organizations through contributions program development and executive involvements to make a difference on national and local levels. These are some of the organizations that blockbuster is aligned with American black film festival, boys& girls clubs, children's miracle network, national urban league and Pan African film festival.
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