Sunday, May 6, 2012

Chapter7: Business marketing


Chapter 7: Business marketing
Blockbuster does business to business electronic commerce by having information on their website to show what products they offer. They also offer information letting other business knows their guide to do business together and what supplies they look for. Blockbuster has built a brand that people trust they their brand to get more customers. Blockbuster also has a network of corporate affiliates they are in the video entertainment business and are film industry focused. Blockbuster products can be a straight rebuy because they rent movies and some consumers may rent the same movie over again.