chapter 5: Developing a global vision

Developing a Global vision

Blockbuster global vision is to advertise that they have the most popular movie titles in stock and to provide future direction to deliver home entertainment to consumers directly via a variety of media. Blockbuster is developing a new way of bringing movies directly to peoples homes including a range of alternatives from physical home delivery and near video on demand, digital streaming and satellite T.V. Blockbuster focuses on improving its brand and advertising globally  that they are better than their competitors by having new movies as soon as they come out and having their prices lower than their competitors.

Chapter 4: The marketing environment

 The Marketing environment

Blockbuster provides video rental entertainment and is also in the online DVD rental business. Blockbuster is trying to reach all customers by lowering prices, no late fees and brand familiarity to keep its customers. Blockbuster is now advertising globally to reach more customers worldwide. Blockbuster is also advertising through facebook so they can appeal to future digital customers. Customers will be able to share movie choices and reviews with their friends through facebook and also order movies from Blockbuster without leaving facebook. Another marketing strategy Blockbuster is using is that they will put more movie vending machines inside Blockbuster stores, outside their stores and possibly by public transportation centers such as airports and trains. Blockbuster is trying to put itself everywhere so other brands will want to put the known brand's vending machines in their stores such as McDonalds rather than their competitors such as red box.

Ethics and social responsibility

Chapter 3: Ethics and social responsibility

At Blockbuster they are very diverse. They respect and value diffrences of age, ethinicity, gender, sexual orientation, education and work/lifestyles as well as people with disabilities. Blockbuster diversity is part of their business from customer satisfaction and workforce development as well as community involvement. Blocbuster gives cash and volunteers to companies that are flim/video industry focused and that have impacts on children/families. Blockbuster is also devoted to create and maintain an enviroment based on respect for all employees and customers.

Chapter 2: Strategic planning

Strategic planing

Blockbuster is currently trying to compete in their market by leting customers  access  it's products in any way possible. Blockbuster lets customers watch movies by streaming, mail, vending machines, websites and by store fronts. Blockbuster has been currently trying to create an app for  phones and also has joined Pinterest a fast growing social network. The  app lets customers access blockbuster products and Pinterest lets customers watch movies and share their thought on entertainment ideas. Blockbuster tries to keep its prices as low or lower than their competitor netflick and by giving new customers 3 months free to try blockbuster rather than its competitor. Blockbuster plans to stay number one in the entertainment industry and they are bringing convenience to their customers with a low price. Blockbuster also plans to stage live performances of great flims in Blockbuster stores to attarct customers. These are Blockbusters strategic plans to stay number one.

Chapter: 1 History and mission statement

History

Blockbuster was opened by a man  name David Cook he used his wife's hobby which was watching movies to open a business that let customers rent movies.  David cook realized that most video rent stores had a small selection of movies and decided to open up a video rental business with a larger selection of movies and called it Blockbuster. David Cook realized that not only people wanted to see the modern day movies, they also wanted to see movies that had come out beforehand. This caused the business to grow fast because alot of people had a great interest in renting movies. As Blockbuster started to grow he expanded more stores in diffrent locations.

 Blockbuster Mission Statement

Our corporate mission is to provide our customers with the most convenient access to media entertainment, including movies and game entertainment delivered through multiple distribution channels such as our stores, by-mail, vending and kiosks, online and at home. We believe Blockbuster offers customers a value-prices entertainment experince, combining the broad depth of a specialty retailer with local neighborhood convenience.