chapter 8: Segmenting and targeting markets

Chapter 8: Segmenting and targeting markets

Blockbuster has a huge market for digital entertainment almost anyone of all ages can enjoy their products. Blockbuster is marketing globally to attract different types of consumers. They try to focus on serving underserved communities and putting store fronts in these communities to provide digital entertainment for customers. Blockbusters markets to movie fans, gamers and to families for entertainment. They try to provide a variety of different types of movies and games and release movies 28 days before their competition to stay on top. Blockbuster currently has more than 1,295 stores outside giving blockbuster a brand recognition and market to all races, gender and ages. Blockbuster is in a niche market because they rent their products for low prices to consumers rather than selling movies. Blockbuster markets to have a diverse customer base to try to expand their market.

Chapter 11: Developing and managing products

Chapter 11: Developing and managing products

Blockbuster is managing their products to be available to customers in any way possible including mail, order, instant stream, blue ray player, HDTV, computer and mobile phone. They believe having a better delivery system than their competitors will help them sell more products. Blockbuster is trying to develop a blue box which is a vending machine that let customers rent movies at certain locations like airports or train stations. This vending machine is still not certain because of the crime going up blockbuster do not want people to try to break or damage their vending machines. Blockbuster and dish network are together so if you have dish you can have blockbuster movie pass and you pay just one bill with the blockbuster bill reduced and have both services. Blockbuster has not come out with a new product but they are working on developing strategies on marketing the products they already have.

Chapter 16: Intergrated marketing communication

Chapter 16: Intergrated marketing communication

Blockbuster uses integrated marketing communication by promoting new movies and digital entertainment products on their website every time you click on their link. Blockbuster offers special deals for 1, 2, and 3 DVDs at a time on their website. They can also send you emails if you use blockbuster to remind you what is out and specials that they are offering. The competitive advantage blockbuster has is that it is a well recognized brand and that they get new movies 28 days before their competition. Blockbuster also has commercials globally letting customers know about products they offer and why they are better than their competition. They also offer a 30 day trial to new customers for free to try their products. Blockbuster is also partnering with pinterest and face book to let people try their products and talk about what customers like and dislike. These forms of communication lets blockbuster know what is selling and what is not and how to advertise to consumers.

Chapter 10: Product Concepts

 

Chapter 10: Product Concepts

Blockbusters products are consumer products it is mainly to satisfy customer’s wants. The products that Blockbuster is selling specialize in digital entertainment which includes movies, games, and music. Blockbuster uses their concept of family entertainment and low prices to attract customers to use their products. Another part that attracts customers to use blockbuster products is their known brand which gives customers a sense of trust since blockbuster is a global company. The concept of blockbuster products is to get people together to enjoy digital entertainment together.