Chapter 16: Intergrated marketing communication
Blockbuster uses integrated marketing communication by promoting new movies and digital entertainment products on their website every time you click on their link. Blockbuster offers special deals for 1, 2, and 3 DVDs at a time on their website. They can also send you emails if you use blockbuster to remind you what is out and specials that they are offering. The competitive advantage blockbuster has is that it is a well recognized brand and that they get new movies 28 days before their competition. Blockbuster also has commercials globally letting customers know about products they offer and why they are better than their competition. They also offer a 30 day trial to new customers for free to try their products. Blockbuster is also partnering with pinterest and face book to let people try their products and talk about what customers like and dislike. These forms of communication lets blockbuster know what is selling and what is not and how to advertise to consumers.
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