Monday, April 2, 2012

Chapter 10: Product Concepts

 

Chapter 10: Product Concepts
Blockbusters products are consumer products it is mainly to satisfy customer’s wants. The products that Blockbuster is selling specialize in digital entertainment which includes movies, games, and music. Blockbuster uses their concept of family entertainment and low prices to attract customers to use their products. Another part that attracts customers to use blockbuster products is their known brand which gives customers a sense of trust since blockbuster is a global company. The concept of blockbuster products is to get people together to enjoy digital entertainment together.

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