Blockbuster has a huge market for digital entertainment almost anyone of all ages can enjoy their products. Blockbuster is marketing globally to attract different types of consumers. They try to focus on serving underserved communities and putting store fronts in these communities to provide digital entertainment for customers. Blockbusters markets to movie fans, gamers and to families for entertainment. They try to provide a variety of different types of movies and games and release movies 28 days before their competition to stay on top. Blockbuster currently has more than 1,295 stores outside giving blockbuster a brand recognition and market to all races, gender and ages. Blockbuster is in a niche market because they rent their products for low prices to consumers rather than selling movies. Blockbuster markets to have a diverse customer base to try to expand their market.
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