Chapter7: Business marketing

Chapter 7: Business marketing
Blockbuster does business to business electronic commerce by having information on their website to show what products they offer. They also offer information letting other business knows their guide to do business together and what supplies they look for. Blockbuster has built a brand that people trust they their brand to get more customers. Blockbuster also has a network of corporate affiliates they are in the video entertainment business and are film industry focused. Blockbuster products can be a straight rebuy because they rent movies and some consumers may rent the same movie over again.

chapter 8: Segmenting and targeting markets

Chapter 8: Segmenting and targeting markets

Blockbuster has a huge market for digital entertainment almost anyone of all ages can enjoy their products. Blockbuster is marketing globally to attract different types of consumers. They try to focus on serving underserved communities and putting store fronts in these communities to provide digital entertainment for customers. Blockbusters markets to movie fans, gamers and to families for entertainment. They try to provide a variety of different types of movies and games and release movies 28 days before their competition to stay on top. Blockbuster currently has more than 1,295 stores outside giving blockbuster a brand recognition and market to all races, gender and ages. Blockbuster is in a niche market because they rent their products for low prices to consumers rather than selling movies. Blockbuster markets to have a diverse customer base to try to expand their market.

Chapter 11: Developing and managing products

Chapter 11: Developing and managing products

Blockbuster is managing their products to be available to customers in any way possible including mail, order, instant stream, blue ray player, HDTV, computer and mobile phone. They believe having a better delivery system than their competitors will help them sell more products. Blockbuster is trying to develop a blue box which is a vending machine that let customers rent movies at certain locations like airports or train stations. This vending machine is still not certain because of the crime going up blockbuster do not want people to try to break or damage their vending machines. Blockbuster and dish network are together so if you have dish you can have blockbuster movie pass and you pay just one bill with the blockbuster bill reduced and have both services. Blockbuster has not come out with a new product but they are working on developing strategies on marketing the products they already have.

Chapter 16: Intergrated marketing communication

Chapter 16: Intergrated marketing communication

Blockbuster uses integrated marketing communication by promoting new movies and digital entertainment products on their website every time you click on their link. Blockbuster offers special deals for 1, 2, and 3 DVDs at a time on their website. They can also send you emails if you use blockbuster to remind you what is out and specials that they are offering. The competitive advantage blockbuster has is that it is a well recognized brand and that they get new movies 28 days before their competition. Blockbuster also has commercials globally letting customers know about products they offer and why they are better than their competition. They also offer a 30 day trial to new customers for free to try their products. Blockbuster is also partnering with pinterest and face book to let people try their products and talk about what customers like and dislike. These forms of communication lets blockbuster know what is selling and what is not and how to advertise to consumers.

Chapter 10: Product Concepts

 

Chapter 10: Product Concepts

Blockbusters products are consumer products it is mainly to satisfy customer’s wants. The products that Blockbuster is selling specialize in digital entertainment which includes movies, games, and music. Blockbuster uses their concept of family entertainment and low prices to attract customers to use their products. Another part that attracts customers to use blockbuster products is their known brand which gives customers a sense of trust since blockbuster is a global company. The concept of blockbuster products is to get people together to enjoy digital entertainment together.

Chapter:18 Sales promotion and personal selling

Chapter 18: Sales Promotion and Personal Selling

Blockbuster has sales promotion by giving rewards cards and letting customers save money on certain items or win free products. Blockbuster uses low prices to target their customers and also uses advertisements such as posters and signs to let consumers know what is on sale. Blockbuster offers promotion codes to new customers to try their service at a discounted price or for free for a limited time. Blockbuster uses sales promotion all the time even by playing commericals of new movies coming out in their stores to let customers know what they will be having. Blockbuster does not do personal selling or go door to door selling their products but they have storefronts where customers can purchase their products.  This company has many ways of getting their products to their customers not only by sales promotion and commericals but also by the internet, via mail, and in stores.

Chapter 17: Advertising and public relations

Chapter 17: Advertising and public relations

Blockbuster has been advertising globally to show how they are better than their competitors Netflix’s and red box. Blockbuster is also advertising to let customers know even though they are struggling they are still open. One advertising campaign blockbuster has is that they get movies 28 days before their competitors and how they have multi channel entertainment.  Blockbuster is using a new tagline to catch their customer’s interest which is less waiting more watching. Blockbuster has also had an in store call of duty tournament and let people join to play and gave away prices and offered low prices on their products to attract more customers. Blockbuster has aligned with several organizations through contributions program development and executive involvements to make a difference on national and local levels.  These are some of the organizations that blockbuster is aligned with American black film festival, boys& girls clubs, children's miracle network, national urban league and Pan African film festival.

Chapter:15 Retailing

Chapter 15: Retailing

 I went to Blockbuster and it was very quiet only about two customers in the store. Blockbuster claims to have a huge selection but it did not seem that way to me they had a few movies it looked as if they were ready to close down. The video game section was almost completely empty they were not selling posters but they had picture frames with video games players. In the middle of me looking at the movies and games i noticed that there were only two workers in the store and they looked like they were minding their own business by the registers in the front. I noticed that blockbuster also sells candy and drinks at over priced prices. The one thing blockbuster did have was cheap prices a lot of new movies whether it was blue ray or not it was 1.99 to rent and there were other older movies that were 99cents to rent. Blockbuster has a cheap retail rental price but the place did not look like a good franchise they did have different type of products but it still did not seem to attract customers and the workers were not very helpful. Blockbuster did not really offer me much and it probably be the last time i go into another blockbuster.

Chapter 6: consumer decision making

 

Chapter 6: Consumer decision making

Blockbuster has been offering their products globally and been trying to attract new customers and keep old customers by lowering prices and trying to improve their brand name. The truth is Blockbuster has not been doing so well with their strategies. The consumers for digital entertainment are finding the same prices blockbuster offers but also a more convienent way of getting their products. Their competition Netflix and red box are taking blockbuster customers because Netflix has a low price for movies but also have a better delivery than blockbuster. Netflix has better technology for their instant stream and you can order movies from technology that is coming out like phone apps, game consoles, and computers. Consumer are switching to Netflick because it is more convienent to order movies from Netflix’s with the no late fees and you get your movies in the mail or instantly watch them. Blockbuster on the other hand has the same prices as Netflick but they also mail movies out to their customers but instead of customers mailing them back they have to make a separate trip to blockbuster to bring them back. Blockbuster is also having trouble because of the red box it is like another store front but they sell movies for 1 dollar out of a machine. Netflix’s and red box is pushing blockbuster out the way little by little. The consumers rather buy from Netflix’s because of the convenience and the better technology they have and red box is put in front of supermarkets places people were going to anyway.  Consumer can now rent movies while they are doing their shopping and do not have to make extra trips. Blockbuster does get new movies 28 days before its competitor but it looks like that is not enough for blockbuster to compete with their competition because as more blockbusters are closing down the company Netflix and red box are growing.

chapter 5: Developing a global vision

Developing a Global vision

Blockbuster global vision is to advertise that they have the most popular movie titles in stock and to provide future direction to deliver home entertainment to consumers directly via a variety of media. Blockbuster is developing a new way of bringing movies directly to peoples homes including a range of alternatives from physical home delivery and near video on demand, digital streaming and satellite T.V. Blockbuster focuses on improving its brand and advertising globally  that they are better than their competitors by having new movies as soon as they come out and having their prices lower than their competitors.

Chapter 4: The marketing environment

 The Marketing environment

Blockbuster provides video rental entertainment and is also in the online DVD rental business. Blockbuster is trying to reach all customers by lowering prices, no late fees and brand familiarity to keep its customers. Blockbuster is now advertising globally to reach more customers worldwide. Blockbuster is also advertising through facebook so they can appeal to future digital customers. Customers will be able to share movie choices and reviews with their friends through facebook and also order movies from Blockbuster without leaving facebook. Another marketing strategy Blockbuster is using is that they will put more movie vending machines inside Blockbuster stores, outside their stores and possibly by public transportation centers such as airports and trains. Blockbuster is trying to put itself everywhere so other brands will want to put the known brand's vending machines in their stores such as McDonalds rather than their competitors such as red box.

Ethics and social responsibility

Chapter 3: Ethics and social responsibility

At Blockbuster they are very diverse. They respect and value diffrences of age, ethinicity, gender, sexual orientation, education and work/lifestyles as well as people with disabilities. Blockbuster diversity is part of their business from customer satisfaction and workforce development as well as community involvement. Blocbuster gives cash and volunteers to companies that are flim/video industry focused and that have impacts on children/families. Blockbuster is also devoted to create and maintain an enviroment based on respect for all employees and customers.

Chapter 2: Strategic planning

Strategic planing

Blockbuster is currently trying to compete in their market by leting customers  access  it's products in any way possible. Blockbuster lets customers watch movies by streaming, mail, vending machines, websites and by store fronts. Blockbuster has been currently trying to create an app for  phones and also has joined Pinterest a fast growing social network. The  app lets customers access blockbuster products and Pinterest lets customers watch movies and share their thought on entertainment ideas. Blockbuster tries to keep its prices as low or lower than their competitor netflick and by giving new customers 3 months free to try blockbuster rather than its competitor. Blockbuster plans to stay number one in the entertainment industry and they are bringing convenience to their customers with a low price. Blockbuster also plans to stage live performances of great flims in Blockbuster stores to attarct customers. These are Blockbusters strategic plans to stay number one.

Chapter: 1 History and mission statement

History

Blockbuster was opened by a man  name David Cook he used his wife's hobby which was watching movies to open a business that let customers rent movies.  David cook realized that most video rent stores had a small selection of movies and decided to open up a video rental business with a larger selection of movies and called it Blockbuster. David Cook realized that not only people wanted to see the modern day movies, they also wanted to see movies that had come out beforehand. This caused the business to grow fast because alot of people had a great interest in renting movies. As Blockbuster started to grow he expanded more stores in diffrent locations.

 Blockbuster Mission Statement

Our corporate mission is to provide our customers with the most convenient access to media entertainment, including movies and game entertainment delivered through multiple distribution channels such as our stores, by-mail, vending and kiosks, online and at home. We believe Blockbuster offers customers a value-prices entertainment experince, combining the broad depth of a specialty retailer with local neighborhood convenience.