Monday, February 6, 2012

Chapter 2: Strategic planning

Strategic planing

Blockbuster is currently trying to compete in their market by leting customers  access  it's products in any way possible. Blockbuster lets customers watch movies by streaming, mail, vending machines, websites and by store fronts. Blockbuster has been currently trying to create an app for  phones and also has joined Pinterest a fast growing social network. The  app lets customers access blockbuster products and Pinterest lets customers watch movies and share their thought on entertainment ideas. Blockbuster tries to keep its prices as low or lower than their competitor netflick and by giving new customers 3 months free to try blockbuster rather than its competitor. Blockbuster plans to stay number one in the entertainment industry and they are bringing convenience to their customers with a low price. Blockbuster also plans to stage live performances of great flims in Blockbuster stores to attarct customers. These are Blockbusters strategic plans to stay number one.


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