Monday, February 27, 2012

chapter 5: Developing a global vision

Developing a Global vision

Blockbuster global vision is to advertise that they have the most popular movie titles in stock and to provide future direction to deliver home entertainment to consumers directly via a variety of media. Blockbuster is developing a new way of bringing movies directly to peoples homes including a range of alternatives from physical home delivery and near video on demand, digital streaming and satellite T.V. Blockbuster focuses on improving its brand and advertising globally  that they are better than their competitors by having new movies as soon as they come out and having their prices lower than their competitors.


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