Blockbuster has been offering their products globally and been trying to attract new customers and keep old customers by lowering prices and trying to improve their brand name. The truth is Blockbuster has not been doing so well with their strategies. The consumers for digital entertainment are finding the same prices blockbuster offers but also a more convienent way of getting their products. Their competition Netflix and red box are taking blockbuster customers because Netflix has a low price for movies but also have a better delivery than blockbuster. Netflix has better technology for their instant stream and you can order movies from technology that is coming out like phone apps, game consoles, and computers. Consumer are switching to Netflick because it is more convienent to order movies from Netflix’s with the no late fees and you get your movies in the mail or instantly watch them. Blockbuster on the other hand has the same prices as Netflick but they also mail movies out to their customers but instead of customers mailing them back they have to make a separate trip to blockbuster to bring them back. Blockbuster is also having trouble because of the red box it is like another store front but they sell movies for 1 dollar out of a machine. Netflix’s and red box is pushing blockbuster out the way little by little. The consumers rather buy from Netflix’s because of the convenience and the better technology they have and red box is put in front of supermarkets places people were going to anyway. Consumer can now rent movies while they are doing their shopping and do not have to make extra trips. Blockbuster does get new movies 28 days before its competitor but it looks like that is not enough for blockbuster to compete with their competition because as more blockbusters are closing down the company Netflix and red box are growing.
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